A modern foundation that surfaces in AI search and helps marketing teams ship without engineering bottlenecks. We rebuild outdated sites on Next.js or Astro, with Sanity and Vercel — picking the right tool for the site, not forcing one stack on every project.
A slow website doesn't just create a bad user experience — it impacts SEO, conversion rates, and brand perception. Many DIY platforms and legacy CMS setups rely on layers of plugins and outdated infrastructure that make true performance difficult to achieve. You can't plugin your way out of a bloated architecture.
Traditional SEO was about ranking in search results. AI search is about becoming the answer. Modern search engines and AI assistants prioritize fast, structured, authoritative content they can easily understand and reference. Websites built on legacy stacks often struggle to surface in these systems.
Simple website updates shouldn't require engineering tickets, sprint planning, or weeks in a backlog. Many teams are stuck on platforms where launching a landing page, updating pricing, or publishing campaign content depends entirely on developer availability — slowing down marketing and causing missed opportunities.
We help companies move off slow, plugin-heavy websites and onto modern stacks they can actually publish on.
Founding clients: $1,250
A comprehensive PDF audit report with findings and recommendations + live review session to discuss priorities and next steps.
Founding clients: $12,500
When the project is complete, your team will have a fast, scalable marketing website built on the right stack for the job — Next.js for app-like sites, Astro for content-first ones — paired with Sanity and Vercel, plus a structured CMS, reusable components, live analytics infrastructure, and publishing workflows that no longer depend on engineering tickets.
My name is Jose Palacios, Modern Web is a small studio I started after 20 years of building websites. I bring in trusted copywriters and designers per project. In my experience I've seen it all, what works, what doesn't, and what will eventually become a problem. I've spent many years in the marketing tech field, worked with many agencies, built and shipped products and apps.
I am ingrained in the future of tech and excited about where it is going. But I've also realized that many are stuck with old tech that is not letting them put their best foot forward. Out of this frustration, I've set out to change that. I'm out here saying what agencies are afraid to say: WordPress sucks and it's killing your company. It's not a CMS, and getting it to do CMS things via plugins doesn't work.
I don't only build for others, I'm constantly trying out new tech, learning new things and putting my ideas out there. Web & Things is proof of that. I couldn't find a productivity tool that worked the way I wanted it to work, so I built my own. I've built numerous indie apps the same way too. I don't just talk about new tech. I live it.
Book a 30-minute consultation — we'll review your site's performance, publishing workflow, and AI search readiness together.